It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett

On Sunday, the Bella Twins must have over-indulged as part of Labor Day weekend. They decided to take .357 Magnums, aim them square at their own feet and pull the triggers until they went click.

WWE.com writer Katie Raymond wrote an article about the Divas of Doom, asking if they were a solution or foil to what is perceived as the Diva-norm portrayed by the likes of Kelly Kelly, Eve Torres and the Bella Twins.

In the article, Raymond wrote:

Stinkfaces. Booty poppin’. If you’re a purist about a woman’s place inside the WWE ring, you might be wondering what Fabulous Moolah is thinking looking down on the Divas division. Would the iconic figure chalk up the current flux of the division on changing times, or would she say, “Someone needs to save this”?

Beth Phoenix and Natalya, the “Divas of Doom,” think so. However, are The Glamazon and third-generation Diva just the two women to call “saviors”?

So does the Divas division need to be saved? Not just yet. But Beth Phoenix and Natalya are certainly doing their share to rejuvenate it.

Taking this as some kind of personal insult, Diva supporters took to Twitter to bombard Raymond with vitriol, insults and threats for writing a KAYFABED article on the company’s KAYFABED website. The number of filters that this would have had to have gone through is ridiculous, yet fans got all butthurt about it, seeing it as a personal insult against the girls, instead of as a piece to fluff up the storyline between the Divas Of Doom and the rest of the roster – and it really needs it, as the storyline has lost so much steam since SummerSlam’s Phoenix v Kelly match that it makes you wonder if WWE had a plan for after the match. While the reaction of the fans was silly, it was expected to a certain extent. However, everything went into meltdown when the Divas themselves started talking about it like it was real.

Phoenix, Kelly and Torres waded in with some tweets which could have been perceived as being kayfabed themselves, but then in rolled Nikki Bella, taking it all oh-so-personally:

Wow @WWE definitely woke up 2 an embarrassing article you wrote… Well u wanted to know everyone’s thoughts @WWEUniverse, Here’s Nikki B’s

First off…. Um you want me to slap you with all of my awards and championships I have won? I was a #1 athlete… Which other Diva was… Secondly, Bri & @RealKellyKelly have been the only entertainment that has happened 2 the Diva’s Division & have worked harder than anyone!… Thirdly, I’ve seen 2 girls the past few weeks try as hard as they can to be “models” while us “models” have busted our butts….. Oh and good luck with the up and coming Divas…. Sure you’ll make a lot of money with them…. Um actually NOT!… Lastly, @RealKellyKelly & Us are better than anyone in the past so Katie Raymond check your self and come read this article to my face! NB

Then in rocked Brie, to solidify the silliness:

Wow, I just woke up to the craziness! The words spoken by Katie are laughable, but I’m a women who will stand for what I believe in…so… I know what I’ve given to the fans and that’s all what matters. WWE might think your a bunch of puppets that are persuaded by their words.. I know how you all feel :) good and bad, I love it! I mean if WWE cared about Divas why do we have such little time on tv? Why were divas such as Mickey James, Melina and Gail Kim released. Why aren’t wrestlers like Sara Del Ray hired? All amazing!……. Kelly Kelly and myself have worked to hard to have an unknown, untalented writer say the things she did. Katie (whoever) [author of the article] Suck it! Love Brie

Before going on, let’s take stock of what’s been said. Both Bellas have called out a writer of a kayfabed website that has her wages paid by the same people that pays theirs, and made a good case for themselves to be bigger marks than the fans. On top of that, Brie buries WWE for releasing girls in the past. Just what they were hoping to accomplish here is difficult to fathom.

And then, to make it all even more stupid, in rocks their mother, Kathy Colace:

@thebellatwins @RealKellyKelly @EveMarieTorres How embarrassing that WWE allows one of their own writers dis a division they have built.

But wait, there’s more! Their brother JJ Garcia tweets Raymond:

how do you even have a job under minding the diva division.Who talks shit on there own company Pretty pathetic for your company

Ignoring the horrendous spelling and grammatical errors littered across these tweets, it’s amazing how they all not just flew off the handle, but rocket-launched themselves into the atmosphere over a fluff piece that barely anyone would have read.

I’ve said it in previous Roundups: if it didn’t happen on TV, it didn’t happen. All this bellyaching and attempts to forward storylines on the Internet – if that is what is happening – is a futile waste of time, as only a tiny percentage of fans will see it, and fewer will actually care. It’s a waste of energy and resources to bother getting into it, and the Bellas made it appear as if they have no idea what’s fact or fiction anymore, gripping onto their own characters so tightly that they have lost all sense of rationality. After all, the last two women to raise the ire of WWE over Twitter – Gail Kim and Melina – are no longer with the company. Why they would even risk walking that path is unfathomable.

And speaking of Melina, she was one of the people who decided to try and settle things down. Imagine that… the woman who fell victim to her outspokenness online in the past is doing her best to make sure others don’t fall into the same trap.

@thebellatwins You know I love you but everyone needs to seriously calm down and think before tweeting. This is not worth it.

And then CM Punk put the period at the end:

So wait. The divas are mad about an in house article on wwe.com that is potentially designed to garner them attention/TV time? Awesome.

Some have said this should be worked into storylines, but we know that WWE doesn’t like to go with a storyline that they didn’t think up themselves. Besides, this is so convoluted, childish and embarrassing that it should never be acknowledged on TV. In fact, a more likely option – other than ignoring it all – is that WWE will scrap the Divas of Doom storyline completely until certain girls grow up and conduct themselves as professionals, rather than petulant children. Either that, or the Bellas are going to find out what nine months of jobbing feels like.

WWE has been suspicious of Twitter in the past. This will go a long way to proving that they had a right to be. After all, very few people have actually enhanced their WWE career by tweeting – Zack Ryder seems to be the only one to spring to mind. Melina proved that even though Twitter doesn’t mean much, being unprofessional on it can still have a devastating impact on your career. With women being so easily interchangeable in WWE, it would be best to be noticed for working hard, listening to advice, improving in the ring and on the microphone and earning attention that way. Keeping your head away from the parapet may be a good idea.

The Bellas may have learnt that lesson a little too late.

UPDATE: Inspired by the Divas, Derek Wylde has written an excellent piece about how you can’t teach passion in wrestlers, and how for some, their peak may not be good enough. Take a few minutes and read it here.

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I suppose there should be a big song and dance about Mickie James winning her 8th major women’s championship in WWE and TNA as part of her regaining the Knockouts Championship from Winter last Thursday on Impact. However, there’s not much to shout about.

When it comes to this particular title win, it doesn’t really mean much. Winter lost the belt in her first defence; it was on Impact rather than on the more prestigious (yet not in TNA’s eyes) PPV; she had done exactly nothing between winning the belt three weeks previously and dropping it; and the match wasn’t particularly good. She was not a great champion, so her title loss doesn’t elicit much of a response.

In fact, the only momentous title win of James’ career was the first victory at WrestleMania 22 over Trish Stratus (whom James overtook in the title reign stakes, though Stratus still holds the record purely for WWE) because the build-up was strong, lengthy and episodic. You had time to get emotionally involved in the storyline and have it elicit a response out of you when the match happened.

And the V-lick is still infamous too.

This isn’t James’ fault – it’s more systemic of the way women’s matches and storylines are treated in WWE and TNA. Nothing matters, so the girls’ win/loss records don’t matter, and title wins don’t matter, because the titles themselves don’t matter. As much as fans would like to get into what is going on, it’s very hard without support from the writers.

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The best of the rest

Some more exits from Ice Ribbon: Haruba Akagi, Yumiko Inoue and Emi Fujino have all retired, while Tamako has also left after being inactive since March… Chris Jericho spoke out on his Twitter in defence of the Divas last Tuesday night: “All this Diva Bashin from “smart marks” is gettin on my nerves. ALL the girls work HARD everynight to deliver their best an they do! Respect”… The semi finals for the Ice Ribbon IW19 title tournament have been announced: Tsukushi v Dorami Nagano, and Sakaya Obihiro v Kurumi… Sexy Star is the new GM of Lucha POP – the promotion that LuFisto is wrestling for in December. Sexy has already challenged LuFisto… Christina Von Eerie has been added to the SHIMMER lineup for October. She was a big hit during her debut in March. Another big hit was Saraya Knight, who will also be back… Melina’s hinted on her Twitter that she was dumped by John Morrison. Some would argue this is her private life, but when you tweet it, it ceases being private… New Jack’s lawyer claims his client’s destroyed the alleged nude photos of his ex Terri Runnels. She was taking him to court to block them from being made public. There are still other allegations that are subject to lawsuits… LuFisto will defend her nCw Femmes Fatales International Championship against Kalamity on October 8… Gail Kim will make her return to independent wrestling on November 19 against Traci Brooks… Mae Young (88) told WWE Magazine that Vince McMahon’s promised her that if she makes it to 100 years old, he’ll book a match with her against his daughter Stephanie and his granddaughter Aurora Rose… There’s rumours of a live Dangerous Women Of Wrestling show before the end of 2011… WSU promoter Sean McCaffrey posted a long blog on the Declaration of Independents website in which he made remarks about Dixie Carter that are so libellous that we will not repeat them here… Rosita was featured on NBC’s Children of 9/11 programme last night. She was 10 when she lost her father in the attacks… Speaking of Rosita, she was ringside to support Dark Angel (AKA Sarita) during her match in CMLL in Mexico City on Sunday, despite TNA having a working relationship with CMLL’s rivals AAA… Beth Phoenix will wrestle Kelly Kelly at Night Of Champions on September 18 in her hometown of Buffalo, NY.

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Results

August 30: WWE SmackDown (Wichita, KS) – Beth Phoenix & Natalya b Alicia Fox & Kelly Kelly

August 30: CMLL (Mexico City, Mexico) – Dallys La Caribena & Marcela b La Seductora & Princesa Blanca

September 1: WWE (Nimes, France) – Alicia Fox b Natalya

September 1: Impact Wrestling (Huntsville, AL) – Mickie James b Winter to win the Knockouts Championship

September 2: 19 Pro (Saitama, Japan) – Kurumi b Dorami Nagano; Tsukasa Fujimoto & Hamuko Hoshi b Kaori Yoneyama & Sayaka Obihiro

September 2: Pro Wrestling Alliance (Liverpool, Australia) – Nicole Matthews b Shazza McKenzie; Jessie McKay, Evie, Megan Kate & Kellyanne English b Madison Eagles, Kellie Skater, JPE & Britenay

September 2: WWE (Geneva, Switzerland) – Alicia Fox b Natalya

September 2: WWE (San Juan, Mexico) – Kelly Kelly b Beth Phoenix

September 3: Pro Wrestling Women’s Alliance (Sydney, Australia) – Shazza McKenzie b Britenay; Bombshell Bo b Minx; Eliza Sway & NZ’s Kellyanne English b JPE and Harley Wonderland; Megan-Kate b Savannah Summers; Evie b Kellie Skater; Madison Eagles b Jessie McKay & Nicole Matthews in a 3-way

September 3: TNA (Woodstock, VA) – Mickie James b Winter

September 3: Ice Ribbon (Saitama, Japan) – Tsukushi b Kurumi; Maki Narumiya b Dorami Nagano; Ray b Sayaka Obihiro; Tsukasa Fujimoto & Hikaru Shida b Hamuko Hoshi & Mochi Miyagi

September 3: River City Wrestling (San Antonia, TX) – Gulf Coast Connection b Alissa Flash & Darci Drake

September 3: WWE (Paris, France) – Alicia Fox b Natalya

September 3: WWE (Trenton, NJ) – Kelly Kelly b Beth Phoenix

September 3: CLASH Wrestling (Taylor, MI) – Mena Libra b Hammett, Tommy Treznik, William J. O’Malley, TD & Dragon Kreed in a 6-way

September 3: Ohio Valley Wrestling (Louisville, KY) – Tracy Smothers, Izza Belle Smothers & Jessie Belle Smothers b Lennox Norris, Taryn Shay, & Lady JoJo

September 3: National Allstar Wrestling Alliance (Waxahachie, TX) – Diva Debra b Fair Kitty

September 3: Ring Wars Carolina (Lumberton, NC) – Mia Svensson b Nicole Poliki

September 4: K-DOJO (Tokyo, Japan) – Tsukasa Fujimoto b Bambi

September 4: Happy Hour (Tokyo, Japan) – Keiko Aono b Micro; Hailey Hatred & Manami Toyota b Jenny Rose & Kaoru Ito; Sendai Sachiko b Jamie D; Kyoko Inoue & Saree b Andrea Mother & Aja Kong

September 4: WWE (Paris, France) – Alicia b Natalya

September 4: New England Championship Wrestling (Spencer, MA) – Ivy & Mercedes KV b Veda Scott & Mistress Belmont

September 4: CMLL (Mexico City, Mexico) – Lady Apache b Dallys La Caribena, Dark Angel, Goya Kong, La Amapola, La Seductora, La Silueta, Lluvia, Marcela & Priscesca Blanca in a Torneo Cibernetico

September 5: WWE Raw (Columbus, OH) – Beth Phoenix b Eve Torres

Upcoming

September 8: SMASH (Tokyo, Japan) – Kana v Serena Deeb; Ayumi Kurihara & Ray v Makoto & Syuri; Mio Shirai v Takuya Kito

September 10: New Scene Wrestling (Birmingham, England) – April Davids v Jenny Sjodin; Jemma Palmer v Darcy Steele

September 17: IndyGurlz (Boonton, NJ) – Mercedes Martinez v (Portia Perez selection)

September 17: CHIKARA (Brockton, MA) – Sara Del Rey v Ares

September 18: CHIKARA (New York City, NY) – Sara Del Rey v Ophidian

September 18: CMLL (Tokyo, Japan) – Amapola v Ayumi Kurihara

September 18: Anarchy Championship Wrestling (Austin, TX) – Mia Yim v ACH

September 24: IndyGurlz (Shrewsbury, MA) – Sara Del Rey v Mercedes Martinez

September 24: Great Championship Wrestling (Levittown, PA) – Sassy Stephie v Rain; Alicia & Brittney Savage v Allysin Kay & Jessicka Havok

September 24; Southside Wrestling Entertainment (Huntingdon, England) – Super Janey B v Rhia O’Reilly

September 25: Absolute Intense Wrestling (Lakewood, OH) Sassy Stephie v Madison Rayne; Jessicka Havok & Allysin Kay v Mickie Knuckles & Angel Dust

September 30: AAW (Berwyn, IL) – MsChif, Nevaeh & Jessie McKay v Mena Libra, Sassy Stephie & Madison Eagles

September 30: Melbourne City Wrestling (Tullamarine, Australia) – Shazza McKenzie v Harley Wonderland

October 1 & 2: SHIMMER: Women Athletes (Berwyn, IL)

October 2: Absolute Intense Wrestling (Cleveland, OH) – Hailey Hatred v Cherry Bomb

October 8: nCw Femmes Fatales (Montreal, Quebec, Canada) – Tiana Ringer v Mercedes Martinez; Tomoka Nakagawa v Portia Perez v Sweet Cherrie; Cheerleader Melissa v Mary Lee Rose; Lufisto v Kalamity; Angie Skye v Cherry Bomb

October 8: Lucha POP (Tlalnepantla de Baz, Mexico) – Mary & Faby Apache v Keira & Lolita

October 8 and 9: Pro Wrestling: EVE v Ice Ribbon (Nottingham, UK) – April Davids v Jenny Sjodin

November 5: New Scene Wrestling (Birmingham, England) – Alpha Female v Jenny Sjodin; April Davids & Jemma Palmer v Darcy Steele & Becky James

November 6: New Scene Wrestling (Birmingham, England) – Alpha Female v Jenny Sjodin; Kay Lee Ray v Carmel Jacob

November 19: World Association of Women’s Wrestling (Norwich, England)

November 19: International Wrestling Cartel (Meadville, PA) – Traci Brooks v Gail Kim

November 19: Women Superstars Uncensored (Union City, NJ) – Jetta & Rain v The Boston Shore; Serena Deeb v Melina; Mercedes Martinez, Alicia & Brittney Savage v Jessicka Havok, Allysin Kay & Sassy Stephie

March 3, 2012 (Union City, NJ) – Mercedes Martinez v Jessicka Havok

Got any news, results or upcoming events that you want to tell everyone about? Are you a female wrestler looking to secure more bookings? Let us know by emailing us at ringbelles@gmail.com and we’ll get the message out there.

– Lee Burton